by Aveline Clarke | Dec 19, 2017 | Infusionsoft, Marketing Automation, Uncategorized
Marketing Automation strategy can help small business owners who find themselves chained to their business. The cavalry is here to help small business owners who spend more time in their business than they’d like to. I was talking with a small business owner the other...
by Aveline Clarke | Nov 22, 2017 | Uncategorized
Here’s the dictionary definition of “Ideal Client” – noun, “anyone who will buy my product or service.”WRONG!!!It still surprises me when I consult with business owners and I ask them, ”Who do you sell to?” they often answer, “anyone who wants it…”So...
by Aveline Clarke | Nov 15, 2017 | Uncategorized
Market Positioning for a small business owner is an often overlooked aspect of the marketing mix… and what a BIG MISTAKE!Your Market Positioning is the foundation for all your marketing collateral, every piece of content that goes on your website, your blogs, and...
by Aveline Clarke | Nov 8, 2017 | Infusionsoft, Uncategorized
Copywrting for a small business owner…You have your website and your social media. You know it’s important to keep updating your Blog and to also update your social media on a regular basis.However, these days, most of us are suffering from information overload,...
by Aveline Clarke | Oct 31, 2017 | Marketing Automation, Uncategorized
Long-term nurture is paramount for keeping lukewarm prospects interested in your offering until they are ready to buy.As discussed in the previous articles in this series, not every prospect is ready to buy from you now, so what do you do with your leads that are not...
by Aveline Clarke | Oct 20, 2017 | Uncategorized
Referrals are the best source of new customers for SME’s.Regardless of industry or business model, referrals are the lifeline of most small businesses. They are a top lead source, which makes sense because referrals convert to sale faster, buy more and stay...
