Aveline grew up in Melbourne and moved to QLD where she completed her Bachelor of Commerce degree at Griffith Uni.

She worked in commodity trading for 2 years in Sydney, which exposed her to ‘big business’ at a core GDP level.  She learnt core skills such as resilience, negotiation, relationship-building and the ‘untaught’ skills in university that are so important in the business world for success.

During this time she experienced first-hand the devastating effects of discrimination against her as a successful woman in the corporate world.

This experience inspired in her, as an aspect of her core values, a deep determination to advocate for women or anyone else suffering from discrimination in all forms in the corporate and wider business world.

She continued to work in large corporates, being attracted to roles that included a challenge to solve problems for the staff and customers, using technology and human psychology.

Her greatest achievement was developing a benchmarked onboarding experience at NAB that spanned the entire organisation and resulted in turning around a multi-million dollar deficit problem they had with high turnover and low engagement, to one of sustainability.

She took up the next challenge of leaving the corporate environment and moving into small business ownership to help more businesses thrive.

After mastering marketing automation technology and processes for small businesses she continued witnessing the same issues she had experienced and addressed in the corporate environment.

Over 12 years of working in small business she also witnessed a number of injustices and industry-wide gaps in customer journeys that were devoid of integrity and trust.

Aveline’s journey has cultivated in her a deep desire to create better processes and experiences for people whilst removing injustice and mistrust within the customer experience. She is inspired to continue solving the fractured experiences for customers in different industries, beginning with digital marketing.