Many business owners know they need a strong presence online and online is the future. Even so, it still surprises me, when I ask them “do you have any lead magnets?” They respond with, “What’s a lead magnet?”

In this short article I’m going to reveal the best lead magnet ideas to build your list in any industry, but firstly, let’s define…

What Is a Lead Magnet?

A lead magnet is a free marketing offer that generates leads for your business by offering high-quality information in some form in return for the contact’s name and email address.

Leads magnets can take many forms and I’m going to show you the best lead magnet ideas to build your list in any industry in a moment. However, before I do, I want you to understand how the overall process works so you can easily decide which of the five best lead magnet ideas to build your list in any industry would be the best for you.

The Lead Generation Process

Lead Magnet Offer – this is a place on your website, your landing page or your blog where you make the Free Resource Offer

Call to Action (CTA) – This is a headline to catch attention and the button people click to access the resource you’re offering after they enter their email address and name in an online form (required before they can access the lead magnet).

Landing Page – if you are making a specific and targeted offer to capture leads, such as Facebook ads offering a free guide or the like, you may want to create a specific landing page separate to your website. This means visitors won’t get distracted from your offer and also making it easier to track you success data.

Thank You Page – After the request for your lead magnet via the online form is submitted, the visitor is then directed to a page where they can download your resource (or you can automatically send it by email), and where you can make and “add on” offer.

Delivery Email – this email delivers the resource or access to it if it doesn’t download directly. You can also automatically follow up with another email to download or access the resource a couple of days later in case they have forgotten to do so.

Marketing Automation – you have their name and email address, and you also know what they are interested in. This is the time to have automated follow-ups that continue the conversation, add more value and build you into their life as a trusted authority in your industry.

All right, now you understand the high-level process, here are the best lead magnet ideas to build your list in any industry…

The Five Best Lead Magnet Ideas to Build Your List in any Industry

The most successful lead magnets offer an irresistible and instant reward to your visitors, let’s check out the best of the best.

#1 The Simple eBook

The goal of the eBook is to offer a solution to a problem that your website visitors’ may be facing or an outcome they may want to achieve.

For instance, in Digital Marketing SEO is a subject that many business owners struggle to understand, so a marketer may write a short eBook of less than 20 pages which is a “simple guide to SEO success”.

If you owned an accountancy practice you may write about “how to set up a self-managed super fund”. A florist may write “the real man’s guide to choosing the right flowers for the right occasion”.

The good thing about writing eBooks is that you are seen instantly as an authority in your industry and the level of trust has been improved with a potential customer

Your short eBook is best if it can be read and digested in 20 minutes or less.

#2 The Checklist

If you have written instructional blog posts a checklist is easy to create. Just take your blog post and simplify it into a series of bullet points. Then remove any points that don’t contain actionable advice. Once you’ve done this, split the list into several numbered steps to make easier to follow and for ease of completion.

If you offer the Checklist as a PDF , this means your audience can print it and physically tick-off each item on the list as they complete it. This sense of achievement is a great feeling that people will attribute their success back to your business.

For example, we offer a 21 Step Landing Page Audit Checklist  that helps you create the highest converting landing page possible. It’s a simple paint by numbers process that helps you create a successful landing page (if you’d like a copy click here to go to our home page and grab your copy now).

#3 The Cheat Sheet

You probably already know that it’s a good idea to write blogs on a regular basis and even better if you can write in-depth blogs because they’ll rank you higher for SEO.

If you write such blogs, it is a good idea to create cheat sheets from these blogs that people can refer to rather than having to remember the blog content and create their own to-do list.

This type of resource takes the pressure off the reader and it compels readers to opt-in to your list though which is the ultimate aim – to build your list.

An example of this could be a beautician who gives an in-depth look into the science and process of keeping your skin looking “ten years younger” in a blog. They could then offer the 7-step checklist to skin that looks “10 years younger”. And who wouldn’t want that?

#4 The Workbook

The Workbook is a brilliant lead magnet, especially for service businesses. In its simplest form, a Workbook is a download-and-complete resource that helps people to apply the principles to their own business.

I mentioned our 21 Step Landing Page Audit earlier. This resource doubles as both a checklist and a workbook at the same time. Follow the paint by numbers approach to building successful landing pages.

A Workbook is a perfect steppingstone to your premium products or services, so it’s a good idea to include a strong call to action at the end that clearly tells the reader how you can help them to apply their newfound knowledge.

#5 The Webinar

Webinars are one of our favourite lead magnets. Webinars are an opportunity to engage your audience for 30 minutes, 45 minutes or even up to two hours depending on how engaging the content is.

Having someone’s attention for this period of time helps you to develop authority and trust that would normally take weeks or months in a normal sales process.

Webinars can take countless different formats, and we’ve successfully used the following versions over the past seven years.

1. Interview Other Experts
2. Present as an Expert on a Niche Subject
3. Sales Webinar
4. Evergreen Sales Funnel Webinar

Each one serves a different purpose; however, they are all brilliant lead magnets, in fact, we would say these webinar formats are the best lead magnet ideas to build your list in any industry.

What makes a webinar a lead magnet?

You’ll invite people to the webinar using their email address, and participants often have a chance to ask questions. This allows you to identify those who speak up during the webinar as potentially hotter leads to follow up with after the webinar ends.

To learn more about how to run successful webinars, check out our blog, Webinars That Convert: Your Ultimate Guide To High Converting Webinars

So, there you have it.

The five best lead magnet ideas to build your list in any industry. Here’ they are again:

1. The Short eBook
2. The Checklist
3. The Cheat Sheet
4. The Workbook
5. The Webinar

Have fun trying each one and determine what your audience responds to best and then focus more on that form. But keep in mind that a mix will often produce the best list building results.

Good luck!

Rohan James

Rohan James is a Digital Marketing Wizard who is passionate about helping business owners succeed. Unfortunately, his wizardry in Marketing doesn’t carry over into his passion for surfing.

Webinars that convert stick to proven rules. Maybe you’ve been reluctant to try your hand at webinars. The tech setup seems overwhelming. Presenting and public speaking give you the heebie jeebies. And what if nobody signs up to watch?

Webinars tick a lot of boxes. They let you reach viewers at scale, build your authority, overcome geographic constraints and can save you time and money to boot. And they can be used to sell products, services, coaching, memberships – whatever it is that brings in revenue for your business.

It’s never been easier to tap into the power of webinars that convert than it is today. But webinars are definitely not something to rush into – failing to do the groundwork upfront will put you on the fast track to a flop. It’s not just about nailing the broadcast itself; what you do before and after is just as important. Read on to get the lowdown on how to create a webinar that converts like crazy.

What webinars that convert can do for your business

Webinars are a great way for service providers to demonstrate expertise and get in front of prospects

If you’ve been paying for ads but not getting the right kinds of qualified leads from your campaigns, webinars are an avenue worth exploring to add into the mix.

Webinars can reach people at all stages in your sales funnel. They’re great for driving traffic, increasing awareness, building an email list, generating leads and addressing objections face-to-face. No other digital channel can offer the personal touch in quite the same way.

“You’re literally building a relationship with them while they’re listening to you live and potentially interacting with them too,” says Smart Passive Income founder Pat Flynn, a pro blogger/podcaster/online entrepreneur.

What’s more, you can even use webinars as a tool for market validation.

“You get people to register for a certain webinar related to a particular topic and then you pitch them on something to see what the results are like… If you don’t ask for anything in return, they’re going to be jazzed. They’re going to be so thankful and they’re going to want to continue to open your emails and of course, you have their email at that point already because they’re registered for your webinar, which is great.”

How to choose a webinar topic

To have webinars that convert, it starts with getting your topic right. You’ve got a wealth of knowledge to draw on and you know your prospective customers could benefit from even a short group session on the fundamentals. Never forget that it’s not about you, it’s about your audience! The best webinar subject is one that’s highly relevant to your ideal client. You could survey your customer base asking what they’d like to hear more from you about. You could dive into your website analytics to get some insights about your most-viewed content. You could spend some time researching other webinars in your niche and identify an area that you could improve on if you were to host your own.

Whatever you choose, keep it focused and concise. Taking a comprehensive approach might seem like a good idea, but covering too much ground can confuse viewers and turn them off. Instead, select one idea or lesson to go deep on – one that showcases your expertise and where you can help your audience solve a related problem. Keep in mind the four Us: useful, urgent, unique and ultra-specific.

Webinars are ideal for teaching a process that you’ve had success with. If you’ve achieved something significant in your business, odds are others will be eager to hear how you pulled it off. A walk-through of your signature technique or tactic is a great subject for your first webinar that converts.

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Webinars that convert – it’s all in the name

The best titles are specific and focus on results!

Once you’ve identified your webinar topic, it’s time to work on your title. Without a compelling name, nobody will click to register, let alone tune in on the day. A great webinar title is snappy and specific; it addresses a pain point and clearly communicates the benefit of tuning in. It generates just enough intrigue to compel people to watch in order to get the answers they’re craving. If you’re asking someone to give up an hour of their day, there better be something solid in it for them in return. You must know the ultimate lead generation process too to help you create a webinar that converts!

So instead of Investing for beginners, try The proven path to wealth – a set-and-forget strategy anyone can follow.

Or instead of Reclaim your mornings, what about How to double your productivity with one simple tweak to your routine?

Tying it to the next step: the offer

You’ve landed on the perfect topic and title. But do you know what action you want your webinar attendees to take afterwards? It might be scheduling a free no-obligation call with you or booking an introductory consultation  – if you can offer a sweetener like a special price for attendees, even better.

Getting crystal clear on the service you want to pitch will help you to craft your presentation in order to position your offer as the next logical step. Whatever it may be, it should be a clear solution to the same issue that you’ll be exploring during the webinar.

Whether it’s a freebie or a paid offer, using scarcity is a great way to urge swift action. If you make it only available for the next seven days, people are more likely to take you up on your offer. 

Getting the timing right

The sweet spot for a webinar is 30-40 minutes so if you might struggle to fill that duration, rethink your subject matter! Conversely, if that sounds like too little time, consider splitting up your presentation into a multi-part series. A 15-minute session just isn’t long enough to drum up intrigue, deliver some answers, take audience questions and pitch your services. It’s going to feel like a waste of time for all involved. But just as you don’t want to rush, you don’t want your webinar to drag on, either.

Don’t forget to factor in time for a Q&A. Usually these account for about 10 minutes or so at the end of a webinar, but can obviously run longer or shorter in reality.

As to when you should host a webinar, people have been found to prefer late morning (10am or 11 am) in the middle of the week (Tuesday, although Wednesday and Thursday are also strong contenders). But what it boils down to is setting a time that works for the majority of your audience. For example, if lots of your audience hail from different time zones, think about what time would best suit for them to attend a live broadcast.

How to create a webinar – the software you need to power it all

Technology matters if you want to pull off a successful webinar.

You could start out by using Facebook Live or even YouTube Live.

However, a dedicated webinar hosting platform will have more features, from integrations with other programs such as Outlook or Slack to screen sharing, registration tracking and polling functionality. They offer better control over settings like privacy and branding, and often a more stable broadcast and higher quality audio and video.

How to create a webinar that converts

Ever attended a webinar that promised huge things and delivered none of them? One where the presenter spent all the time talking about themselves, then launched into a hard pitch without delivering any value? Don’t let that be you!

A good webinar should never be just one extended sales pitch – that’s one of the biggest mistakes people make when hosting a webinar, according to Forbes’ Erika Maguire.

“Webinars give you an opportunity to present your expertise and knowledge on a topic, and it is only after you’ve established yourself as a credible and trustworthy source that you can then present your solutions or services. By jumping straight into a product pitch, you will alienate your listeners and miss an opportunity to build a relationship with your attendees.”

By sharing great content for free, viewers are more likely to stick around to the end of your webinar – and this should naturally lead into your paid offering. Once you’ve blown them away with insights, make it a no-brainer for them to invest in your product or service as the next step to solve their pain point. Keep the 80/20 rule in mind: 80% content, 20% sales.

How to promote your webinar

Knowing how to create a webinar is one thing, but it’s just as important to nail your marketing plan. At best, about half of those who register to attend will actually turn up to your webinar on the day. Some of those signups will occur at the start of your promo period; a lot will also happen in the 24 hours immediately before. So it’s crucial to leave sufficient time to promote your webinar. Plan to start getting the word out at the very least a couple of weeks prior, if not more, in order to attract enough viewers.

Start with a landing page

The first thing you’ll need is a registration page with an opt-in form to collect details from everyone interested in coming. Some webinar platforms offer this as part of the package, or you can use a tool like Unbounce or Leadpages.

You’ll lead with your captivating webinar title and a description of what attendees will learn from it. Keep it short and sweet, focusing on the benefits for readers – bullet points can be your friend here.

Include a photo and bio introducing yourself and the experience that qualifies you to talk about this topic, and back this up with social proof if possible – testimonials that speak to your expertise.

Then, it’s time to get some traffic to this page!

Use your email list

Email never goes out of fashion

Email is likely to be your most effective channel for driving registrations. But this is not an instance where one-and-done is all it takes – it’s best to warm up your audience to the event with some drip-fed content. A  sample email sequence could go something like:

Save the date: Pique readers’ interest without giving too much away. In this teaser email, let them know you’ve got a webinar coming up, and what problem it’s going to solve for them.

Registration: More information about what the webinar will contain, and a link to sign up.

Last call: A reminder that goes out just a few hours before your webinar, reminding people of all the insanely useful content you’re going to cover off, and any bonuses on offer.

You’ve only got a few chances to grab readers’ attention, so make the most of them. Your subject line should be short and snappy but give recipients an idea of what your webinar is about. Your body copy is where you expand on the benefits of attending, and includes a large call-to-action linking to your webinar landing page. To mix up your copy, you could also refer to it as a live training or masterclass, depending on how you plan to run your webinar. And instead of the generic ‘register here’, try experimenting with CTAs like ‘save my seat’.

And your social media presence

The natural place to start is by sharing the news about your upcoming webinar on all your social media profiles. Follow these up with regular reminders as the day approaches, but mix up the content so you’re not repeating yourself verbatim with every post. It can be well worth putting some money into ads to get in front of more users, too – here’s a tutorial on setting up a campaign to promote your webinar on Facebook.

Consider branching out to guest posts

One way to get beyond your immediate circle of followers is to pitch guest posts on other websites or land interviews that allow you to spread your message wider. Just as with your webinar content, it’s vital to offer content of genuine value upfront in order to establish your credibility. Round off with a no-pressure pitch for your upcoming webinar.

Teaming up for webinars that convert

Another webinars that convert marketing tactic to consider is leveraging partnerships. Inviting a guest speaker to appear on your webinar adds another selling point and joining forces means you can benefit from marketing directly to their customer base too. A joint venture webinar packs twice the punch!

Offering an incentive

One way to boost your webinar registration rate is to provide an extra bonus for anyone who turns up. That could be a bonus download like an e-book, a recording or transcript of the webinar, or a special package offer for anyone who chooses to work with you afterwards.

How to follow up after your webinar

Once your live webinar is done and dusted, it’s easy to take that recording and offer it up to anyone who originally signed up. The replay caters to anyone who couldn’t attend after all, or anyone who did but needs further clarification on any of the content later.

But to maintain a sense of urgency, to make sures you have webinars that convert, make the replay available for a limited window of time only. Plan to take down access after a week or two.

It doesn’t take long to set up an email series for those who attended but didn’t purchase. Try offering a limited-time discount to this audience to nudge them into the next step.

Any stats you can glean from your webinar such as viewing duration are useful to note down – these kinds of metrics give you a better insight into your audience and how you can serve them more effectively.

Tips to make your webinar shine

We’ve covered off the key points on how to create a webinar. Now here are some extra pointers!

Don’t forget about design

The saying ‘death by powerpoint’ applies to webinars too

It’s surprisingly easy for viewers to forget why they signed up for the webinar and who you are. Branded slides using your colours, logo, URL or tagline are a nice way to subtly remind them; it’s also worth reiterating on one of your early slides just what people are going to get out of the presentation. With those benefits top of mind, attendees will be more likely to stick around.

In that vein, it’s wise to move through your slides at a fairly brisk pace. Linger too long and you risk losing people who weren’t paying very close attention to begin with.

Keep your slides simple and easy on the eye; where possible go with visuals over text and use bullet points liberally. Your last slide will be visible for some time as you wrap up the webinar, so this can be used to display key info about how viewers can act now to take the next step with you.

Have a practice run

To have webinars that convert, they must run like a well oiled machine. So, run as many tests as it takes until you know your material inside out and feel comfortable navigating your webinar platform. If your dry run goes smoothly, you can head into the real thing with confidence.

Q&A prep

It can be a challenge to try and anticipate what questions viewers might have for you. Or, when you’re first starting out, you might not get asked any questions at all! It pays to have a few questions up your sleeve just in case. If all you get is crickets when you segue into Q&A time, you can treat it like an FAQ instead. Explain that you’ll tackle some of the most common queries, and whip out your ready-made questions and answers.

Encourage interactions

Interaction is everything and is the secret sauce in webinars that convert. You see, it’s easy for viewers to exit as soon as their attention wanes, so to keep them engaged, think of your webinar as a conversation rather than a presentation. You know you need to leave time for questions toward the end of your webinar, but don’t restrict yourself to only taking queries at that stage. People may have forgotten what they wanted to ask by then, if they have to hold off. Webinar guru Tim Paige recommends encouraging viewers to submit questions at any point.

“It’s a best practice to ask the audience if they have any questions at several points along the way, especially when you’re about to transition to a new topic. To stay on track, simply request that they keep their questions relevant to the content you’re covering at that time – and remind them that there will be a Q&A at the end where they can ask anything at all.”

Limit the sales talk

Webinars that convert limit the sales pitches. People don’t sign up to be pitched at right off the bat. They’re coming to your webinar to learn something. Before presenting your service as a solution, establish yourself as a trusted source by teaching them something new, or you’re going to alienate viewers pretty quickly. Just like you wouldn’t bombard someone you’d just met with a long-winded business proposal, don’t do it to people at the other end of a screen either.

Log on early

As the host, you should always arrive 10-15 minutes ahead of time – enough to iron out any last-minute technical difficulties. Often, a few early birds will also sign in before kick-off time. Feel free to chat with them; in fact it would be odd if you didn’t! A little banter can break the ice, or you can use the time to ask a little about themselves and get deeper into the minds of your buyers in the process.

Enlist some help

You’ll have enough on your plate to deal with as the presenter of your webinar. An assistant can be a tremendous help on the day – taking care of any troubleshooting behind the scenes, relaying audience questions to you, even fielding basic queries that come in via the chat box that don’t warrant your full attention (like sharing the link for a resource you’ve mentioned).

Conclusion

We’ve established that webinars that convert can help you achieve massive results, whether it’s filling your pipeline with new prospects, converting leads, establishing your expertise and thought leadership, not to mention building your email list for further marketing.

Now that you know the key elements to create webinars that convert, you’re in a prime position to harness the power of webinars and turn a profit from the get go. Your first time may not be perfect, but perfection isn’t the aim – connecting with customers and helping them solve their problems is. Ultimately, that’s the gateway to webinars that convert into sales!

Boosting sales can be easy and you don’t have to work any harder than you do now…You don’t have to think for other creative things on how to increase your sales channel and do all sorts of marketing which in the end may not really give you sales. In fact, its more costly to attract new customers than retaining one. Studies show that,  Acquiring one new customer costs around 6-7X’s more than retaining an existing one. As such, we will be sharing with you below, discover ways on how you can boost sales without working harder!

Many small to medium size business owners are under the impression that once a sale is made, that it is the last time that they will hear from their customer.

This couldn’t be further from the truth.

At the point of sale, your job is only 50% complete.

By going the full-distance in the client lifecycle, you generate more money through repeat sales and referrals for your business.

You see, if you follow up after the sale, you are engaging with a customer who knows about your business and offerings.

They have already purchased from you, so they already like and trust you…

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