The 21st-century digital marketing services include digital marketing automation, an umbrella of digital software services and technologies to digitize and market various targeted social media campaigns and advertising efforts for a digital marketing or online company.
As Part of customer relationship management (CRM) and customer experience management (CEM), marketing automation enables us to streamline and simplify the digital marketing work process which is redundant and repetitive with no scope for errors.
Catering to the requirements of various social media channels like email, Facebook, Twitter and other websites, with the usage of digital marketing automation services, most of the tasks which are not of much value and which are repetitive in nature are eliminated and replaced by better technologies of web-based software solutions for comparatively at meager cost.
More and more digital marketing and other internet companies around the world are making use of automated digital marketing systems as these offer low cost and a very systematic manner of the undertaking of social media and advertising campaigns by replacing all types of manual tools with analytical tools of inbound and outbound marketing.
Download Your “4 Steps to Filling Your Appointment Book Without Having to Leave Your Office Again!” Checklist Now!
Enter your best details below:
[gravityform id=”3″ title=”false” description=”false”]
Thoroughly focused on scheduling, segmentation and tracking of digital marketing campaigns, marketing automation systems are designed for marketing departments and organizations to effectively and parallelly market on multiple channels online at the same point of time and reduce the number of complicated tasks in the workflow.
Leading companies in the digital marketing arena make use of this digital automation software for lead generation, lead nurturing and lead scoring, upselling and cross-selling as well as for relationship marketing and overall marketing measurement.
In the market, various types of marketing automation software are available divided into types like:
- Marketing Intelligence: Based on social media mapping to track the number and quality of responses for a newly launched product or service and for the same exercises like link and thread analysis are undertaken and better ways of marketing the product are found out for target audience and invariably to gain target sales.
A kind of artificial intelligence, marketing automation undertakes to achieve brain mapping of the target audiences and infer their choice of products and services by the number of clicks on website pages and links;
- Marketing Automation: An amalgamation of email marketing technology and structured sales process, the process of marketing automation is used for mostly all type of processes like Business to Business (B2B), Business to Customer (B2C) and Business to Government (B2G) types of selling strategy to gain maximum lead generation and targeted content marketing; and
- Advanced workflow automation: A system of the internal marketing function to increase the efficiency and processing speed of the digital marketing campaigns by assisting the elimination of redundant and unnecessary workflows and processes and make way for better asset creation and its delivery.
The main role of advanced workflow automation is to enable the free flow of the right type of content to the right people at the right channel of digital media at the right opportune time.
Encompassing all part of targeted digital marketing automation efforts, advanced workflow automation also assists the digital marketing professionals the undertaking of workflow and approvals, planning and budgeting and digital asset management and protection.
If you wish to know more information, please feel free to contact us anytime here.
