by Aveline Clarke | Nov 25, 2021 | Customer Journey Mapping, Digital Marketing, Uncategorized
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you struggle to...
by Aveline Clarke | Aug 20, 2021 | Uncategorized
COVID-19 (and all that represents) has overwhelmed lives and livelihoods around the world and more specifically for businesses, as it has impacted customer purchase behaviour and their customer journey. As the behaviour of your customers change (due to the COVID-19...
by Aveline Clarke | Jul 7, 2021 | Uncategorized
Customer journey mapping is all about visualizing the customer’s journey in a way that helps both the business and the customer. The business owner and all the people inside it will be able to create metrics, touchpoints, and actionable goals or outcomes. This is...
by Aveline Clarke | Jun 22, 2021 | Uncategorized
It’s not enough to simply create a customer journey and ‘hope’ it delivers an amazing experience for the long term in your business. A customer experience needs to be an ongoing process of reviewing, measuring, refining and optimising. Just as people are evolving...
by Aveline Clarke | Apr 21, 2021 | Uncategorized
Gone are the days when simply offering a stellar product or service was enough to succeed in business. Competing in today’s market is a very different proposition. Customer-led companies are the brands that are dominating today. If you don’t keep up with this shift...
by Aveline Clarke | Mar 31, 2020 | Branding, Customer Journey Mapping, Uncategorized
As we traverse the rocky waters of these difficult economic times, one question I have been asking myself is “How well do you know your customers?” After deep introspection, I realised that now is the time for me and for all of us to focus our attention on...
