by Aveline Clarke | Jul 7, 2020 | Customer Journey Mapping
You want to run a successful business; who doesn’t? But to achieve that, you really need to understand your customers and how they interact with your business. You should also know who needs to be involved with creating a customer journey. In other words, you have to...
by Aveline Clarke | Jun 16, 2020 | Customer Journey Mapping
So how can technology be both a positive and a negative element in Your Customer Journey? Most people don’t even think about this when considering their customer journey, or their technology tools of choice. However, it’s a crucial aspect for you to consider when you...
by Aveline Clarke | May 26, 2020 | Customer Journey Mapping
For those of us who run a business, one of our fundamental responsibilities is to manage customer expectations to keep everyone happy – including ourselves! This can be a little tough at times, especially when we have conflicting priorities and more than one customer...
by Aveline Clarke | May 12, 2020 | Customer Journey Mapping
More than once lately I’ve been asked, “What exactly is a Touch Point in a Customer Journey?” Although it’s natural for me to use that phrase, I need to explain it for those who need some more clarity about What exactly is a ‘Touch...
by Aveline Clarke | May 4, 2020 | Marketing Automation
We are all in love with automation, so I need to explain to you why too much automation does not benefit your customer journey. Is this a bold statement to make? I don’t think so, and yet some of you might disagree with me. We are in a time of explosive growth...
