by Aveline Clarke | Jun 22, 2021 | Uncategorized
It’s not enough to simply create a customer journey and ‘hope’ it delivers an amazing experience for the long term in your business. A customer experience needs to be an ongoing process of reviewing, measuring, refining and optimising. Just as people are evolving...
by Aveline Clarke | May 5, 2021 | Customer Journey Mapping
For you to effectively communicate with your audience, you need to ensure your tone and language resonates with exactly who you are, whilst speaking in a way that also resonates with your audience. Sound easy? It’s not always. How often do you find...
by Aveline Clarke | Apr 21, 2021 | Uncategorized
Gone are the days when simply offering a stellar product or service was enough to succeed in business. Competing in today’s market is a very different proposition. Customer-led companies are the brands that are dominating today. If you don’t keep up with this shift...
by Aveline Clarke | Mar 23, 2021 | Digital Marketing
Digital Marketing for small businesses has been evolving at a rapid pace for over a decade, and the last few years have seen an exponential explosion of tools, systems, platforms, tactics, ‘gurus’, and more. All of this to try and win the war on online...
by Aveline Clarke | Feb 17, 2021 | Customer Journey Mapping
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you...
