by Aveline Clarke | Jan 20, 2021 | Branding
In an article in 2017 in Forbes magazine* a purpose driven-business is described as ‘one that has unlimited potential to change the world.’ “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the greatest...
by Aveline Clarke | Dec 15, 2020 | Digital Marketing
*Content in this blog is reproduced with permission from A New Era Webinar Series, created by the partners of Business of Brand (BoB) in response to the recession and the challenges businesses have been facing throughout most of 2020. Shifting into the 21st...
by Aveline Clarke | Dec 9, 2020 | Customer Journey Mapping
Let’s Look at the Five Steps YOU Need to Take to Shift Your Business into the 21ST Century – Part One Note: This blog is part one of a two part blog article.* Shifting into the 21st Century and the new era of business begins with understanding that the old business...
by Aveline Clarke | Dec 1, 2020 | Digital Marketing
Content in this blog is reproduced with permission from A New Era Webinar Series. These webinars were created by Linzi Boyd, Darren Shirlaw, Sarah Skeats and Tim Dwyer partners in Business of Brand (BoB) in response to the recession and the changes businesses have...
by Aveline Clarke | Nov 24, 2020 | Branding
Although the dictionary definition of a client or customer is “someone who buys your product or service,” it is a much more effective business practice to be fully aware of who is your IDEAL customer. Knowing who your ideal customer is, changes everything...
