by Aveline Clarke | Nov 17, 2020 | Marketing Automation
If you want your business to be as successful as possible, you’ll need to continually develop ways to save extra time. Fortunately, automation software is one of the most efficient ways to do so. By using automation to handle certain marketing tasks,...
by Aveline Clarke | Nov 9, 2020 | Digital Marketing
As we’ve all witnessed, businesses are having a more difficult time than ever connecting with her customers due to the consequences of the COVID-19 pandemic. This is especially true for businesses that offer ‘wants’ (such as entertainment) instead of...
by Aveline Clarke | Oct 19, 2020 | Customer Journey Mapping
One of the outcomes of the explosion in technology over the last ten years has been our addiction to creating more tools, apps, notifications, zaps, pings and anything else that will seemingly make our life better. This has been a high cost to many businesses in terms...
by Aveline Clarke | Oct 13, 2020 | Customer Journey Mapping
I’ve been creating customer journeys for a long time, and for different sized organisations as well. The one thing that nobody has asked me about is what to do when the customer journey doesn’t go as planned, which is surprising. Because just as in life, nothing ever...
by Aveline Clarke | Oct 6, 2020 | Customer Journey Mapping
What if your new product launch was doomed before it even began? The customer journey is a very important aspect of both marketing and sales. In order to make the most out of a new product launch, you must innovate the customer journey as much as possible. Wondering...
