by Aveline Clarke | Jul 28, 2020 | Digital Marketing
As an online marketing consultant who specialises in improving your customer experience, I know exactly how important it is to ensure that your marketing talks about and promotes your Brand, Purpose and Asset. When I speak to prospects about their marketing goals, it...
by Aveline Clarke | Jul 7, 2020 | Customer Journey Mapping
If you’re struggling to attract high-quality customers, it may be that you haven’t considered creating a customer persona. Otherwise known as customer avatars, crafting and using accurate customer personas are worth their weight in gold. In fact, Steve Eakin, Founder...
by Aveline Clarke | Jul 7, 2020 | Customer Journey Mapping
You want to run a successful business; who doesn’t? But to achieve that, you really need to understand your customers and how they interact with your business. You should also know who needs to be involved with creating a customer journey. In other words, you have to...
by Aveline Clarke | Jun 16, 2020 | Customer Journey Mapping
So how can technology be both a positive and a negative element in Your Customer Journey? Most people don’t even think about this when considering their customer journey, or their technology tools of choice. However, it’s a crucial aspect for you to consider when you...
by Aveline Clarke | May 26, 2020 | Customer Journey Mapping
For those of us who run a business, one of our fundamental responsibilities is to manage customer expectations to keep everyone happy – including ourselves! This can be a little tough at times, especially when we have conflicting priorities and more than one customer...
by Aveline Clarke | May 12, 2020 | Customer Journey Mapping
More than once lately I’ve been asked, “What exactly is a Touch Point in a Customer Journey?” Although it’s natural for me to use that phrase, I need to explain it for those who need some more clarity about What exactly is a ‘Touch...
by Aveline Clarke | May 4, 2020 | Marketing Automation
We are all in love with automation, so I need to explain to you why too much automation does not benefit your customer journey. Is this a bold statement to make? I don’t think so, and yet some of you might disagree with me. We are in a time of explosive growth...
by Aveline Clarke | Apr 21, 2020 | Customer Journey Mapping
It’s now the time to innovate your Customer Journey, and here’s why… Every action we take has a cost and requires an input of energy. Sometimes those actions are positive and bring us a return on the energy input, and other times they give us nothing at all. In...
by Aveline Clarke | Apr 10, 2020 | Customer Journey Mapping
If you have a business that is suffering from the current economic downturn, you might be asking yourself, “How do I get ahead in my business with Customer Journey Mapping?” Well, in this blog, I am going to explain how you can get ahead, and why...
by Aveline Clarke | Mar 31, 2020 | Branding, Customer Journey Mapping, Uncategorized
As we traverse the rocky waters of these difficult economic times, one question I have been asking myself is “How well do you know your customers?” After deep introspection, I realised that now is the time for me and for all of us to focus our attention on...
