by Aveline Clarke | Dec 14, 2022 | Branding, Customer Journey Mapping, Digital Marketing
With the holidays quickly approaching, it’s time to think about refreshing our energy, retaining focus, and getting back to doing the work we love. You’ll need to find ways to reset and refocus after the holiday rush so you can start new projects and get unstuck in...
by Aveline Clarke | Nov 24, 2022 | Branding, Customer Journey Mapping, Digital Marketing
If you’re in a business community, you know how important it is to connect with others in your field. The benefits of joining a business community are many and varied. Here are some of the top reasons why I think joining one can help you grow as an entrepreneur:...
by Aveline Clarke | Oct 12, 2022 | Branding, Customer Journey Mapping, Digital Marketing
‘Tis the season to be jolly! Not right now – but it will be soon, in just 10 weeks time! This time of the year is a prime shopping season for most people which means it’s a good time for retail businesses and many others, especially those who want to get ready before...
by Aveline Clarke | Sep 21, 2022 | Branding, Customer Journey Mapping, Digital Marketing
Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values. It helps develop a deeper rapport with their consumer base by creating authentic connections based on...
by Aveline Clarke | Sep 7, 2022 | Branding, Customer Journey Mapping
Implementing an effective brand positioning into your marketing strategy can help increase product sales, meet expectations of buyers, ensure you have the necessary knowledge from your research to make informed decisions, and stand out from the crowd. Here are some...
by Aveline Clarke | Jan 20, 2021 | Branding
In an article in 2017 in Forbes magazine* a purpose driven-business is described as ‘one that has unlimited potential to change the world.’ “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the greatest...
