by Aveline Clarke | Nov 24, 2020 | Branding
Although the dictionary definition of a client or customer is “someone who buys your product or service,” it is a much more effective business practice to be fully aware of who is your IDEAL customer. Knowing who your ideal customer is, changes everything...
by Aveline Clarke | Mar 31, 2020 | Branding, Customer Journey Mapping, Uncategorized
As we traverse the rocky waters of these difficult economic times, one question I have been asking myself is “How well do you know your customers?” After deep introspection, I realised that now is the time for me and for all of us to focus our attention on...
by Aveline Clarke | Mar 24, 2020 | Branding, Customer Journey Mapping, Uncategorized
This is an unprecedented time in our economic, personal and societal history. In a short period, we’ve been catapulted into a state of fury and fear of the unknown. This new situation causes us all to panic to varying degrees, but with an underlying determination to...
by Aveline Clarke | Mar 16, 2020 | Branding, Customer Journey Mapping, Uncategorized
I want to start talking about digital marketing by being very transparent, and letting you know a bit more about who I am by being frank and a bit vulnerable! I’ve always trusted people before they’ve proven themselves trustworthy. I’ve always...
by Aveline Clarke | Feb 26, 2020 | Branding, Customer Journey Mapping, Marketing Automation
Whether you’re new to business or are an experienced business owner, you may not have come across the term “Customer Journey Mapping”. What is Customer Journey Mapping? And Why Should You Care? And Why Should You Care? Let me explain… ...
