by Aveline Clarke | Jan 19, 2022 | Customer Journey Mapping
In a Forbes magazine article in 2017, it was stated that a purpose-driven business is one that has unlimited potential to change the world. They said: “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the...
by Aveline Clarke | Nov 25, 2021 | Customer Journey Mapping, Digital Marketing, Uncategorized
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you struggle to...
by Aveline Clarke | May 5, 2021 | Customer Journey Mapping
For you to effectively communicate with your audience, you need to ensure your tone and language resonates with exactly who you are, whilst speaking in a way that also resonates with your audience. Sound easy? It’s not always. How often do you find...
by Aveline Clarke | Feb 17, 2021 | Customer Journey Mapping
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you...
by Aveline Clarke | Dec 9, 2020 | Customer Journey Mapping
Let’s Look at the Five Steps YOU Need to Take to Shift Your Business into the 21ST Century – Part One Note: This blog is part one of a two part blog article.* Shifting into the 21st Century and the new era of business begins with understanding that the old business...
by Aveline Clarke | Oct 19, 2020 | Customer Journey Mapping
One of the outcomes of the explosion in technology over the last ten years has been our addiction to creating more tools, apps, notifications, zaps, pings and anything else that will seemingly make our life better. This has been a high cost to many businesses in terms...
