Wouldn’t it be nice to fill your sales funnel without ever having to cold call? Imagine how more productive your salespeople would be if they were only talking with clearly identified hot leads? Here’s how to fill your sales funnel without ever having to cold call.
Can you imagine what this would do for your business and how it would plug that massive hole that is called salesperson burn and churn!
First some bad news!
Traditional advertising is extinct
Not bad for you, but bad for traditional advertising and sales. Traditional advertising and traditional cold calling and high-pressure “do the numbers” selling is DEAD! D-E-A-D – Dead!
In this article I’m going to show you firstly, fill your sales funnel without ever having to cold call and secondly, if you don’t implement the “the future of marketing”, you may not have a business at all in 3-4 years from now.
The Cold Hard Truth About Marketing
No one likes being sold!
But you don’t need me to tell you that. You don’t like being sold, your friends and family don’t like being sold, so why on Earth would your customers be any different.
Would you buy from this man?
Let’s make this clear – NO ONE LIKES BEING SOLD!
Okay, that’s clear, but what now, how can you increase your sales if you are not selling anyone anything?
The simple answer is EASILY! It’s easy when you know how.
You see, here’s the thing; the way sales work now and will work into the future has changed. Drastically.
And this is great! You want to know why? Because….
Consumers are Selling Themselves!
You see, consumers don’t get sold anymore, they do their own research and before they buy, they are already 98% sold.
And if you are still trapped in the dark ages, consider this…
94% of all sales begin online
Did you know that 94% of all sales begin online?
I was talking with a car dealership the other day and they sell a car 90% of the time on the customers’ first visit to the showroom.
Ten years ago, it would take 5-6 visits to the showroom and test driving.
You see, the customer is doing all their test driving online first. This means they are smarter and better equipped to make decisions.
So how can you capitalise on this new way of marketing and selling?
I’ll get to that soon, but before I do, let’s visit a few more consumer “truths” for today and into the future…
Consumer blindness
Consumers Virtually Oblivious to Almost all Advertising
We are so bombarded by ads screaming “buy me”, “you need me” that we simply hit the physical and mental “mute button” at every opportunity.
Afterall, there’s only so much information we can process on any given day.
This trend is online too, consider this…
Adblock (a browser extension that blocks ads and pop-ups on YouTube, Facebook and your favourite websites ) has 144 MILLION USERS.
So yup, people HATE ads.
Let’s be honest, they don’t even pick up their phones when they ring and many take days (if at all) to respond to messages from their friends!
So how do you reach your customers in a world of overwhelming advertising, smarter consumers that generally ignore everything?
The answer is….
Inbound Marketing is the Future of Marketing
Inbound Marketing
So, what exactly is “inbound marketing”?
In its simplest terms, you don’t sell to your customers… drum roll…
You help them!
Novel concept I know (sarcasm), but you’d best surprised what you can achieve by simply HELPING your customers get what they want.
You see, your customers are people that still have problems and needs.
But here’s the difference; they don’t want to hear about your product and/or service, they want to learn how to solve their problems.
The important change in marketing perspective is inbound marketing is all about ATTRACTING your customers to you instead of pushing your product or service on them.
How Do You Create Successful Inbound Marketing?
Inbound Marketing is all about creating content that will help your customers; it’s as simple as that!
You answer their questions, solve their problems, and starting a relationship through offering great “content”.
Once the relationship starts, they will begin to trust you as an authority in your field and be curious about what solutions you have that can solve their problems or fulfil their desires.
They are now chasing YOU instead of you chasing them!
Whoooaa! What a shift. Yes, that was “shift!”
How would you like tons of highly (self) qualified leads simply turning up on your doorstep day in day out, month in month out?
How would you like to fill your sales funnel without ever having to cold call?
When you build your reputation as an absolute authority in your niche, they’ll like you, they’ll know you, they’ll trust you, and then…. drum roil again…
They’ll buy from you!
BOOM! Sales explosion headed your way!
Too good to be true?
You doubting-Thomas you.
Okay so let’s look at how this works at the next level…
It’s not always as simple as it sounds
It’s Not All Rainbows And Unicorns
It still takes work. It’s just a different type of work and a different skill set for your brand required by your marketing and sales team.
And while I say it is work, once you understand how, you’ll fall over with laughter at how stupidly simple it really is!
As an example, here’s how we do it…
1.We identify problems that our ideal customer have (we know because we ask them)
2.We write articles about them and publish them on our blog (you’re reading one now)
3.We promote those posts though our email list, Facebook, LinkedIn and affiliates.
4.Our ideal customers who have this/these problem(s) find them, read them, then see us as an authority – they trust us (who wouldn’t right)
5. They get curious about our solutions and visit our website and download further information we have on offer
6. They’re now on our email list, so we send them more mind-blowing answers to their questions with an opportunity to contact us
7.They book a call with us and sign up to scope out their requirements.
Honestly, it’s the easiest “sell” ever!
If you do this, instead of cold calling, you’ll fill your sales funnel without ever having to cold call ever again!
You’ll see your business grow.
How To Get Started
If you’ve followed me to this point, you’ll understand that you need to write a regular Blog and post it on your website and social media and share them as far and as wide as you can.
As we move into 2020 and beyond, if you want to fill your sales funnel without ever having to cold call ever again, this is what you’ll have to do. And you’ll need to do it at least once a week to stay relevant.
We work with businesses who post answers to customers questions every single day -p because they have to stay ahead of the competition.
The difficult part is coming up with content first on a regular basis and that is interesting an engaging – we know, we see it every day. So, if you need some guidance, hit me up and let’s have a chat!
I don’t bite 🙂
Rohan James
