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How Business Owners Can Utilise Modern Digital Marketing Best

How Business Owners Can Utilise Modern Digital Marketing Best

by Aveline Clarke | Aug 18, 2020 | Digital Marketing

The online world is dynamic and ever-changing, and it has become one of the best sales channels for businesses.  According to Oberlo, there are 2.05 Billion Online Shoppers in 2020 wherein 24 percent shop online once every two weeks (Statista) which is why using...
7 Essentials Steps to Create an Effective Customer Journey Map

7 Essentials Steps to Create an Effective Customer Journey Map

by Aveline Clarke | Aug 11, 2020 | Customer Journey Mapping

If you’re going to grow your business and conversation sales, it’ll take diligence and planning. You can accomplish a lot when you learn how to create a customer journey map. This detailed approach will increase your profits and brand awareness. Read on to...
Find and Attract Your Ideal Customer: How and Why to Create a Customer Avatar

Find and Attract Your Ideal Customer: How and Why to Create a Customer Avatar

by Aveline Clarke | Aug 4, 2020 | Customer Journey Mapping

What if you had a way to understand your customers like never before? A customer avatar offers an unprecedented way to find and attract your ideal customers. Unfortunately, many businesses don’t understand how and why to create a customer avatar. Are you ready...
How Your Online Marketing Consultant Should be Improving your Customer Experience!

How Your Online Marketing Consultant Should be Improving your Customer Experience!

by Aveline Clarke | Jul 28, 2020 | Digital Marketing

As an online marketing consultant who specialises in improving your customer experience, I know exactly how important it is to ensure that your marketing talks about and promotes your Brand, Purpose and Asset. When I speak to prospects about their marketing goals, it...
7 Reasons to Match Customer Avatars to Your Brand

7 Reasons to Match Customer Avatars to Your Brand

by Aveline Clarke | Jul 7, 2020 | Customer Journey Mapping

If you’re struggling to attract high-quality customers, it may be that you haven’t considered creating a customer persona. Otherwise known as customer avatars, crafting and using accurate customer personas are worth their weight in gold. In fact, Steve Eakin, Founder...
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