The online world is dynamic and ever-changing, and it has become one of the best sales channels for businesses.  According to Oberlo, there are 2.05 Billion Online Shoppers in 2020 wherein 24 percent shop online once every two weeks (Statista) which is why using digital marketing to connect with customers has never been more crucial. Also, the rules of the game in utilising modern digital marketing is rapidly changing, so it is essential to find the updated and effective strategies on how small businesses can use digital marketing to grow their business.  Here are some effective ways on How Business Owners Can Utilise Modern Digital Marketing Best. 


Update Your Website

The website is known to be ‘the heart of your online presence’. It is where potential customers can check information on your company, products, and services. Basically, it is where you can tell your customers that you are a trustworthy business and you have the solution to their problem or needs. 

More importantly, your website should be designed in such a way that it can convert a site visitor into a hot lead and prospect. It’s got to resonate with your WHO and position your Brand in the most effective way.  By optimising your website you can encourage new users or leads to take the desired action and engage with you. Some of the factors to take note of are design, messaging, language, branding, offers, stories, layout, call to actions, and images. 


Social Media Marketing

Social Media platforms are channels where businesses can directly interact with their target audience. With billions of people connecting with social media, these platforms are definitely where your business should be.

There are several social media platforms to choose from but not all platforms are ideal for your business. To be successful with social media marketing, you must understand the differences of each social network and identify which one works best for your business. Tailor your social media marketing strategies accordingly for each channel. 


Optimise Email Marketing

Email marketing is one of the top marketing strategies a business owner can do to grow their business. It is an effective way to reach people and build a relationship over time. But one thing you should not do in email marketing is flooding the inbox of your contacts with sales messages and dull newsletters! When it comes to email marketing, content is the key. Deliver quality content that reflects your brand identity and speaks to your contacts in such a way that you are addressing their needs, in a friendly and personable way. 

One way to increase your ROI is to send tailored messages or campaigns to segmented audiences. Know your audience/contacts well and create a message that is relevant to them. The more you know them, the higher the chance of a positive ROI. Investing in a marketing automation platform will help you optimise email marketing whilst saving you time. 

There are many ways on how business owners can utilise modern digital marketing best. Once you have successfully set up your website, identified the right social media platform and effectively promoted these platforms, then optimised your email marketing – your business has a great opportunity in growing your business leads and customers online.