by Aveline Clarke | Feb 15, 2022 | Customer Journey Mapping
Growing a business successfully really starts with having a growth mindset. What is a growth mindset? A growth mindset describes a way of viewing challenges and setbacks, which as business owners – we get all the time. People who have a growth mindset believe that...
by Aveline Clarke | Jan 19, 2022 | Customer Journey Mapping
In a Forbes magazine article in 2017, it was stated that a purpose-driven business is one that has unlimited potential to change the world. They said: “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the...
by Aveline Clarke | Nov 25, 2021 | Customer Journey Mapping, Digital Marketing, Uncategorized
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you struggle to...
by Aveline Clarke | Aug 20, 2021 | Uncategorized
COVID-19 (and all that represents) has overwhelmed lives and livelihoods around the world and more specifically for businesses, as it has impacted customer purchase behaviour and their customer journey. As the behaviour of your customers change (due to the COVID-19...
by Aveline Clarke | Jul 7, 2021 | Uncategorized
Customer journey mapping is all about visualizing the customer’s journey in a way that helps both the business and the customer. The business owner and all the people inside it will be able to create metrics, touchpoints, and actionable goals or outcomes. This is...
