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How This Current Economic Downturn Is a Good Time to Innovate Your Customer Journey

How This Current Economic Downturn Is a Good Time to Innovate Your Customer Journey

by Aveline Clarke | Sep 29, 2020 | Customer Journey Mapping

It’s no secret that having a thorough understanding of your customer will help you make their journey with your brand as accommodating as possible. But, not every company focuses on this process as much as they should. Although COVID-19’s impact on the...
Why shifting industries to value customers starts with just one business: YOURS

Why shifting industries to value customers starts with just one business: YOURS

by Aveline Clarke | Sep 22, 2020 | Customer Journey Mapping

I want to be known for helping to shift industries to value customers more, to lift the value of the customer higher, and for businesses to be revolutionised as a result of that.  The sad fact is that many industries have such poor customer treatment, and they can...
Why Customer Journey Innovation Is Crucial at This Challenging Time Economically

Why Customer Journey Innovation Is Crucial at This Challenging Time Economically

by Aveline Clarke | Sep 8, 2020 | Customer Journey Mapping

Almost all countries are taking a hit to their economies because of the pandemic. Even with the governments’ efforts of keeping their economies afloat, we might still be having the deepest worldwide recession in decades. However, don’t let this shift your focus; your...
How Marketing Automation Can Help You Save Time (Whilst Supporting Customer Relationships)

How Marketing Automation Can Help You Save Time (Whilst Supporting Customer Relationships)

by Aveline Clarke | Sep 1, 2020 | Marketing Automation

How much time does your marketing team spend performing the same repetitive tasks every day? Do you find it hard to maintain the same level of customer engagement as your business grows? Do you want to curate a more customized user experience, but you just don’t have...
3 Reasons Why Marketing Automation Should Be Your Top Business Growth Strategy

3 Reasons Why Marketing Automation Should Be Your Top Business Growth Strategy

by Aveline Clarke | Aug 25, 2020 | Marketing Automation

Marketing automation is a marketing ‘game-changer’. It’s an effective and simple way to keep your existing customers and your potential customers, or leads, to create and sustain your brand’s awareness to target customers, while minimising the...
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