by Aveline Clarke | Sep 21, 2022 | Branding, Customer Journey Mapping, Digital Marketing
Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values. It helps develop a deeper rapport with their consumer base by creating authentic connections based on...
by Aveline Clarke | Sep 7, 2022 | Branding, Customer Journey Mapping
Implementing an effective brand positioning into your marketing strategy can help increase product sales, meet expectations of buyers, ensure you have the necessary knowledge from your research to make informed decisions, and stand out from the crowd. Here are some...
by Aveline Clarke | Aug 26, 2022 | Customer Journey Mapping
Having a business purpose can be a powerful tool for businesses of all sizes. With so many options out there, it can be hard to narrow it down to just one or two options. But if you want to succeed in the digital age, your business needs purpose. It could be as simple...
by Aveline Clarke | Aug 10, 2022 | Customer Journey Mapping
How important is it to have a competitive edge, or a competitive advantage over the competition? Firstly, let’s identify exactly what it means. A competitive advantage distinguishes a company from its competitors – this is what will set a company apart from the...
by Aveline Clarke | Jul 13, 2022 | Customer Journey Mapping
Innovation is a key part of any organization’s strategy, but it’s not always easy to innovate on a company-wide level. It can be hard for employees to know where to start and what will actually work for their customers, especially when many companies are...
by Aveline Clarke | Jun 29, 2022 | Digital Marketing
Many business owners may have grown their business, but only a few know how to sustain the growth. Sustaining business growth requires a different strategy; it could be carefully selecting strategic partnerships or talent, improving operations and marketing, or more....
by Aveline Clarke | Jun 7, 2022 | Digital Marketing
It’s more important now more than ever to be in a community and maintain connections as the world continues to navigate through the changes brought upon by the pandemic and adapt to the ‘new normal’ way of business. Being in a community of business...
by Aveline Clarke | May 17, 2022 | Digital Marketing
Every generation requires a shift in how brands target and research their audience. Their purchasing power, the ability to influence their peers, and reliance on technology makes them an important generation to consider when marketing your brand and products. The 2020...
by Aveline Clarke | Apr 20, 2022 | Digital Marketing
Are you looking for ways to improve your customer experience? If so, consider working with an online marketing consultant who understands the Customer Journey. They can help you identify areas where you need improvement and put together a plan to address them. There...
by Aveline Clarke | Mar 30, 2022 | Customer Journey Mapping
People are busy. They receive thousands of emails per day and just don’t have time to go through all of them, let alone read the content inside each one carefully. The amount that they can dedicate their attention to is about 8 seconds. This is why any type of...
