by Aveline Clarke | May 12, 2020 | Customer Journey Mapping
More than once lately I’ve been asked, “What exactly is a Touch Point in a Customer Journey?” Although it’s natural for me to use that phrase, I need to explain it for those who need some more clarity about What exactly is a ‘Touch...
by Aveline Clarke | May 4, 2020 | Marketing Automation
We are all in love with automation, so I need to explain to you why too much automation does not benefit your customer journey. Is this a bold statement to make? I don’t think so, and yet some of you might disagree with me. We are in a time of explosive growth...
by Aveline Clarke | Apr 21, 2020 | Customer Journey Mapping
It’s now the time to innovate your Customer Journey, and here’s why… Every action we take has a cost and requires an input of energy. Sometimes those actions are positive and bring us a return on the energy input, and other times they give us nothing at all. In...
by Aveline Clarke | Apr 10, 2020 | Customer Journey Mapping
If you have a business that is suffering from the current economic downturn, you might be asking yourself, “How do I get ahead in my business with Customer Journey Mapping?” Well, in this blog, I am going to explain how you can get ahead, and why...
by Aveline Clarke | Mar 31, 2020 | Branding, Customer Journey Mapping, Uncategorized
As we traverse the rocky waters of these difficult economic times, one question I have been asking myself is “How well do you know your customers?” After deep introspection, I realised that now is the time for me and for all of us to focus our attention on...