by Aveline Clarke | Feb 7, 2018 | Infusionsoft, Marketing Automation, Uncategorized
Marketing Automation follow up is one of the best ways to build closer relationships with your prospects and customers. You see with marketing automation (even if at first glance it doesn’t seem so), you are able to provide more personalised attention to prospects and...
by Aveline Clarke | Dec 19, 2017 | Infusionsoft, Marketing Automation, Uncategorized
Marketing Automation strategy can help small business owners who find themselves chained to their business. The cavalry is here to help small business owners who spend more time in their business than they’d like to. I was talking with a small business owner the other...
by Aveline Clarke | Nov 22, 2017 | Uncategorized
Here’s the dictionary definition of “Ideal Client” – noun, “anyone who will buy my product or service.”WRONG!!!It still surprises me when I consult with business owners and I ask them, ”Who do you sell to?” they often answer, “anyone who wants it…”So...
by Aveline Clarke | Nov 15, 2017 | Uncategorized
Market Positioning for a small business owner is an often overlooked aspect of the marketing mix… and what a BIG MISTAKE!Your Market Positioning is the foundation for all your marketing collateral, every piece of content that goes on your website, your blogs, and...
by Aveline Clarke | Oct 17, 2017 | Infusionsoft, Uncategorized
Whatever you do:Upselling is a great way of making your sales go further, but always make sure that you are upselling a product or service that adds value to the current purchase, or you might start seeing a lot of abandoned carts.We’re almost at the end of our series...
