by Aveline Clarke | Nov 22, 2017 | Uncategorized
Here’s the dictionary definition of “Ideal Client” – noun, “anyone who will buy my product or service.”WRONG!!!It still surprises me when I consult with business owners and I ask them, ”Who do you sell to?” they often answer, “anyone who wants it…”So...
by Aveline Clarke | Nov 15, 2017 | Uncategorized
Market Positioning for a small business owner is an often overlooked aspect of the marketing mix… and what a BIG MISTAKE!Your Market Positioning is the foundation for all your marketing collateral, every piece of content that goes on your website, your blogs, and...
by Aveline Clarke | Nov 8, 2017 | Infusionsoft, Uncategorized
Copywrting for a small business owner…You have your website and your social media. You know it’s important to keep updating your Blog and to also update your social media on a regular basis.However, these days, most of us are suffering from information overload,...
by Aveline Clarke | Oct 31, 2017 | Marketing Automation, Uncategorized
Long-term nurture is paramount for keeping lukewarm prospects interested in your offering until they are ready to buy.As discussed in the previous articles in this series, not every prospect is ready to buy from you now, so what do you do with your leads that are not...
by Aveline Clarke | Oct 20, 2017 | Uncategorized
Referrals are the best source of new customers for SME’s.Regardless of industry or business model, referrals are the lifeline of most small businesses. They are a top lead source, which makes sense because referrals convert to sale faster, buy more and stay...
by Aveline Clarke | Oct 17, 2017 | Infusionsoft, Uncategorized
Whatever you do:Upselling is a great way of making your sales go further, but always make sure that you are upselling a product or service that adds value to the current purchase, or you might start seeing a lot of abandoned carts.We’re almost at the end of our series...
by Aveline Clarke | Oct 11, 2017 | Marketing Automation, Uncategorized
Customer Experience Step 4 of 7.If you’ve followed our previous blogs, you should by now have started seeing an increase in your lead generation, and better activity in your sales pipeline as well.Now that these prospects are starting to pay off and culminating into...
by Aveline Clarke | Sep 26, 2017 | Infusionsoft, Marketing Automation, Uncategorized
Nurturing Prospects is something that needs to happen if you want your sales pipeline consistently full.However, for a small to medium size business owner, it can pose difficulties with limited time and resources available to do so.So what can you do?We have the...
by Aveline Clarke | Sep 22, 2017 | Infusionsoft, Marketing Automation, Uncategorized
Lead generation is frustrating for many business owners. We have put this series of 7 steps for you to demystify lead generation and lead capture for you.Step 2 of 7 – Lead Capture From Existing Traffic To Your WebsiteNow that you have re-engaged your current...
by Aveline Clarke | Sep 19, 2017 | Infusionsoft, Marketing Automation, Uncategorized
Lead generation is not simply advertising as many believe.In fact, you ought to optimise seven things before you think about spending money on advertising…Step # 1 – Re-Engage Your Current Database or List If You Already Have OneThe quickest and easiest...
