by Aveline Clarke | Mar 14, 2022 | Customer Journey Mapping
A happy customer is a repeat customer. Read how to keep your customers coming back for more with the best way to manage their expectations. Making sure that the customer is satisfied with their product or service after being paid for can be challenging. It requires a...
by Aveline Clarke | Feb 23, 2022 | Customer Journey Mapping
Customer journey mapping is a practice for understanding the experience individuals have throughout the entire customer journey of your business. It allows you to see where each touch point can be improved or enhanced, and what needs to happen at every single moment...
by Aveline Clarke | Feb 15, 2022 | Customer Journey Mapping
Growing a business successfully really starts with having a growth mindset. What is a growth mindset? A growth mindset describes a way of viewing challenges and setbacks, which as business owners – we get all the time. People who have a growth mindset believe that...
by Aveline Clarke | Jan 19, 2022 | Customer Journey Mapping
In a Forbes magazine article in 2017, it was stated that a purpose-driven business is one that has unlimited potential to change the world. They said: “With purpose, a company can create positive value that is far greater than the sum of its parts. Some of the...
by Aveline Clarke | Nov 25, 2021 | Customer Journey Mapping, Digital Marketing, Uncategorized
Purpose has become a buzzword for business over recent years. Maybe for you, as for many of us, it has been something to tick off on your ‘to do’ list in the space your mission statement used to occupy. Is it a set of words that may ring true, but you struggle to...
by Aveline Clarke | Aug 20, 2021 | Uncategorized
COVID-19 (and all that represents) has overwhelmed lives and livelihoods around the world and more specifically for businesses, as it has impacted customer purchase behaviour and their customer journey. As the behaviour of your customers change (due to the COVID-19...
by Aveline Clarke | Jul 7, 2021 | Uncategorized
Customer journey mapping is all about visualizing the customer’s journey in a way that helps both the business and the customer. The business owner and all the people inside it will be able to create metrics, touchpoints, and actionable goals or outcomes. This is...
by Aveline Clarke | Jun 22, 2021 | Uncategorized
It’s not enough to simply create a customer journey and ‘hope’ it delivers an amazing experience for the long term in your business. A customer experience needs to be an ongoing process of reviewing, measuring, refining and optimising. Just as people are evolving...
by Aveline Clarke | May 5, 2021 | Customer Journey Mapping
For you to effectively communicate with your audience, you need to ensure your tone and language resonates with exactly who you are, whilst speaking in a way that also resonates with your audience. Sound easy? It’s not always. How often do you find...
by Aveline Clarke | Apr 21, 2021 | Uncategorized
Gone are the days when simply offering a stellar product or service was enough to succeed in business. Competing in today’s market is a very different proposition. Customer-led companies are the brands that are dominating today. If you don’t keep up with this shift...
