by Aveline Clarke | Aug 10, 2022 | Customer Journey Mapping
How important is it to have a competitive edge, or a competitive advantage over the competition? Firstly, let’s identify exactly what it means. A competitive advantage distinguishes a company from its competitors – this is what will set a company apart from the...
by Aveline Clarke | Jul 13, 2022 | Customer Journey Mapping
Innovation is a key part of any organization’s strategy, but it’s not always easy to innovate on a company-wide level. It can be hard for employees to know where to start and what will actually work for their customers, especially when many companies are...
by Aveline Clarke | Mar 30, 2022 | Customer Journey Mapping
People are busy. They receive thousands of emails per day and just don’t have time to go through all of them, let alone read the content inside each one carefully. The amount that they can dedicate their attention to is about 8 seconds. This is why any type of...
by Aveline Clarke | Mar 14, 2022 | Customer Journey Mapping
A happy customer is a repeat customer. Read how to keep your customers coming back for more with the best way to manage their expectations. Making sure that the customer is satisfied with their product or service after being paid for can be challenging. It requires a...
by Aveline Clarke | Feb 23, 2022 | Customer Journey Mapping
Customer journey mapping is a practice for understanding the experience individuals have throughout the entire customer journey of your business. It allows you to see where each touch point can be improved or enhanced, and what needs to happen at every single moment...
by Aveline Clarke | Feb 15, 2022 | Customer Journey Mapping
Growing a business successfully really starts with having a growth mindset. What is a growth mindset? A growth mindset describes a way of viewing challenges and setbacks, which as business owners – we get all the time. People who have a growth mindset believe that...
